BRAND CHARACTERISTIC WORD WHEEL

INSTRUCTIONS

1. Review the wheel of brand characteristics, focusing on words that resonate with how you want your business to be perceived by your ideal customer.
2. Choose any words that stand out initially.
3. Gradually narrow down your selections by pairing words with similar connotations (for example, wise & smart) and choosing the one that fits better. Ask yourself “Is it more important to my customer that I am or ?”
4. The final five characteristics will serve as the foundation for shaping your brand’s identity