Creating a logo for an organization that has played a huge role in Katie’s life was an honour. The Rince (pronounced rink-ah) Parents Association needed a not-for-profit logo to build camaraderie, and to show a unified identity. Branding your not-for-profit can be hugely beneficial by creating a culture around the cause. This can include visuals and messaging that connect with and support your donors.
Rince is a not-for-profit organization that supports Irish Dancers in achieving their dreams. The word “rince” means “dance” in the Irish language. It was important for this logo to be approachable, yet professional. It is run by a group of parent volunteers whose goal is to raise money. These funds help send dancers around the world to compete and make sure that they have the appropriate resources they need to succeed.
The Rince Parents Association is associated with the Knock O’Hogan School of Irish Dance.
To celebrate the Irish culture, we incorporated a shamrock into this not-for-profit logo. The leaf of the shamrock becomes the ‘R’, giving the brand visual interest. This graphic is paired with Gotham, a modern font sans serif font. This typeface keeps the logo relevant to the 2020s by avoiding the stereotypical Celtic fonts. We wanted to create a brand that parents, volunteers and dancers would be excited to interact with.