As a consumer, you’ve likely experienced the power of a professional logo—iconic logos that stand out include the Nike swoosh, Lululemon’s omega, and Apple’s bitten apple design. When you see these logos, do you notice how they evoke certain emotions about the brand?
As a business owner in the healthcare world, your logo is just as important and choosing the right one can make a world of difference in how you’re perceived. A successful logo is eye-catching, timeless, and memorable while encompassing the spirit of your brand. In this post, we outline five key elements that go into creating the perfect logo for a healthcare brand to help you stand out.
1. Think Out of the Box
What is the most typical image you think of when you think about your industry? For example, a realtor might picture a house, and a gardener might choose a tree. While typical healthcare images such as the cross (think Red Cross, Alberta Blue Cross) may seem perfect for representing your brand, these very obvious design choices won’t help your business stand out. We recommend choosing something unique that is still relatable to your business.
2. Align Your Logo with Your USP
One option when designing your healthcare logo is to consider your unique selling point. Is it compassionate healthcare, family healthcare, or modern healthcare? Simple abstract images can help reflect modern healthcare, while the human body or elements such as hearts and trees or other elements from the natural world can offer a more nurturing vibe.
3. Choose the Right Font
Have you ever come across a logo with text that’s really hard to read? There are so many fonts to choose from, and while some may look interesting and fun to use, it’s best to choose fonts that are easy to read and appropriate for your brand.
When selecting a font, consider whether traditional or modern scripts are best. Using an inappropriate font can impact how customers perceive your business and undermine your credibility. It’s also important to maintain consistency across your brand and use the same fonts in all of your web and print-based marketing materials.
4. What Colours Work Best for Your Brand?
The choice of colours for your brand is crucial, as colours have the power to evoke specific moods and emotions. It’s important to consider which colours best represent your industry and the message you want to convey.
Explore Colour Theory
Colour theory can provide valuable insights into the psychological effects of different colours. For instance, if you’re looking to energize your customers, choose bright, vibrant colours. However, if your aim is to create a sense of calm, soothing tones would be more appropriate.
While vibrant colours in the fashion industry help to convey creativity and excitement, neutral colours are often associated with traditional luxury brands. Blues and greens work well for healthcare logos as they help promote trust and serenity.
5. Create a Tagline for Your Brand
Another key element when designing your logo is to consider the tagline for your company. A tagline is a statement that is short, sweet, and easy to understand. Most of all, your tagline should be memorable. Consider Nike’s “Just Do It” or Disneyland’s “The happiest place on earth.” What about De Beers’ tagline “A diamond is forever,” or BMW and “The ultimate driving machine.” Who wouldn’t want to go to “the happiest place on earth” or drive “the ultimate driving machine?”
Invest in a Professionally Designed Healthcare Logo In Calgary
If you are interested in logo design for your small business and want to connect with a graphic designer in Calgary, let’s set up a consultation to talk about your brand. At Paper Lime Creative, we have experience working with companies in the healthcare industry and have successfully created business logos that align beautifully with their brands. We look forward to learning more about your business and designing a logo you’ll love to help your business stand out.