Every design counts.
OUR GRAPHIC DESIGN BLOG
Does Your Company Need a Brand Audit?
Are you confused about which direction to take when marketing your business? Are your website and other marketing materials effective tools for connecting with your ideal client? Are your social media efforts scattered, bearing minimal results? If you answered yes...
Our Creative Process: Five Steps to Sublime Design
For centuries, people have tried to figure out how the world's innovators develop ideas and engineer solutions. Our world is defined by people's creative genius. Yet, there is something so enigmatic about how the creative process plays out in people's brains. For...
5 Steps to Create an Amazing Logo Design for Your Healthcare Business
As a consumer, you’ve likely experienced the power of a professional logo—iconic logos that stand out include the Nike swoosh, Lululemon’s omega, and Apple’s bitten apple design. When you see these logos, do you notice how they evoke certain emotions about the...
Our Top 5 Tips for Creating Your Interior Book Design
Writing a book is a great accomplishment that takes dedication and hard work. Unfortunately, the hard work isn’t over just because your manuscript is done. Once you’re ready to showcase your talents to the world, you need to work on packaging your book for...
Colour Codes in Graphic Design
Colour plays a crucial role in branding. Consider some of your favourite brands—which colours are associated with them? For instance, Coca-Cola is associated with red, Caterpillar with yellow, Home Depot with orange, and Cadbury with purple. It's not just the...
Eye-Catching Book Design
What are the elements of a book cover? Book covers captivate a reader's attention when they’re browsing for a book. It's almost seen as a marketing tool to get readers interested. The first thing most people notice is the title. In most cases, this will be the...
Crafting Brand Fonts
Elevating Your Edmonton Branding Although there are many important elements in a brand, one that people often overlook is a brand’s custom fonts. Fonts are all around us, whether we consciously take notice or not. Different styles invoke different emotions. Thin...
Creating Impactful REALTORⓇ Logos
Standing Out in Edmonton's Real Estate Market Your logo is integral to your real estate business, representing your company's visions and values while helping clients recognize and identify your brand. The real estate industry requires professionalism and trust...
Building a Strong Visual Identity for Mortgage Brokers in Edmonton
Building a Strong Visual Identity for Mortgage Brokers in Edmonton In today's world, having a powerful logo and relatable branding is vital to the success of your business. These elements are crucial to your visual identity and have the power to help establish you...
Branding vs. Marketing
When to Embrace Trends and When to Avoid Them Raise your hand if you've ever decided to trim your hair to have bangs (or fringe if you're across the pond) because you saw your favourite celebrities or influencers doing it. We've all followed a hair trend and...
The Future of Graphic Design Trends and Emerging Technologies
The Future of Graphic Design Trends and Emerging Technologies When we discuss logos and branding, we often talk about why you should avoid following trends. Trends come and go, and typically they even return—whether we want them to or not! Take a walk through any...
Hair Stylist Logos
Capturing Style and Personality in Design It takes skill, passion, training, and a flair for creativity to become a professional hairstylist. Your clients come to you for a boost in their confidence, a makeover of their style, or because you consistently make them...