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OUR GRAPHIC DESIGN BLOG
Colour Codes in Graphic Design
Colour plays a crucial role in branding. Consider some of your favourite brands—which colours are associated with them? For instance, Coca-Cola is associated with red, Caterpillar with yellow, Home Depot with orange, and Cadbury with purple. It's not just the...
Eye-Catching Book Design
What are the elements of a book cover? Book covers captivate a reader's attention when they’re browsing for a book. It's almost seen as a marketing tool to get readers interested. The first thing most people notice is the title. In most cases, this will be the...
Crafting Brand Fonts
Elevating Your Edmonton Branding Although there are many important elements in a brand, one that people often overlook is a brand’s custom fonts. Fonts are all around us, whether we consciously take notice or not. Different styles invoke different emotions. Thin...
Creating Impactful REALTORⓇ Logos
Standing Out in Edmonton's Real Estate Market Your logo is integral to your real estate business, representing your company's visions and values while helping clients recognize and identify your brand. The real estate industry requires professionalism and trust...
Building a Strong Visual Identity for Mortgage Brokers in Edmonton
Building a Strong Visual Identity for Mortgage Brokers in Edmonton In today's world, having a powerful logo and relatable branding is vital to the success of your business. These elements are crucial to your visual identity and have the power to help establish you...
Branding vs. Marketing
When to Embrace Trends and When to Avoid Them Raise your hand if you've ever decided to trim your hair to have bangs (or fringe if you're across the pond) because you saw your favourite celebrities or influencers doing it. We've all followed a hair trend and...
The Future of Graphic Design Trends and Emerging Technologies
The Future of Graphic Design Trends and Emerging Technologies When we discuss logos and branding, we often talk about why you should avoid following trends. Trends come and go, and typically they even return—whether we want them to or not! Take a walk through any...
Hair Stylist Logos
Capturing Style and Personality in Design It takes skill, passion, training, and a flair for creativity to become a professional hairstylist. Your clients come to you for a boost in their confidence, a makeover of their style, or because you consistently make them...
Branding For Startups
How Graphic Designers Help Establish a Strong Identity Starting a new business is always exciting as you see your finished product on the shelves, either in a brick-and-mortar store or on a virtual shelf. The equivalent excitement for companies that provide...
Why I Love Adobe Illustrator
I am a Canva Convert As an ex-Canva-obsessed marketing student, I never thought I would grow accustomed to the big scary world of Adobe Illustrator without taking university courses in graphic design. It seemed daunting, and I didn’t think I would be able to grasp...
Business Cards to Get You Business
What is a business card? A business card is a pocket-sized card that displays business information. It can be for a company or an individual. It should include the full company name. This is either the logo or in a large font size to be the focal point of the...
Branding Ideas
How to Come Up With Branding Ideas Branding is crucial to client experience because it is the face of your business. It gives a personality to the services and products you provide. Branding means creating a positive image of your company and distinguishing it from...