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OUR BLOG
How Long Should Logo Development Take?
Logo development depends... That’s the answer you were looking for, right? The logo design timeline depends on the experience you want to have with your graphic designer, the market research you want to put into your logo development and the overall package you...
Branding for Older Adults
We love branding for older adults! There are so many interesting considerations to make! Our eyes change drastically as we age, as do cultural references! If your target audience is older adults here are some great tips for you. Larger open fonts Things just get...
Pest Control Logo: Birch Fumigators
This was our first pest control logo design! The Birch Fumigators brand was such an amazing experience to work on. This pest control company is over 100 years old and this was their first time taking a serious look at branding. Did you know there aren’t even...
Why You Should Avoid Literal Logo Design
Long story short, you should avoid literal logo design because it doesn’t work! Let’s rewind a bit. What do we mean by literal logo design? A literal logo design is when your logo matches the product you sell. For example, you’re a computer company and therefore...
Art History and Advertising
I remember a lesson in my art history class during university; it was a lightbulb moment. We were discussing the future of art history. We were talking about what would be in the textbooks about the 2010s in 50 years' time. There are so many phenomenal fine...
Green Logos
There are many hues you can pick from for your green logo! Today we are talking about green logos! No, not eco-friendly logos (we’ll save that for another blog post), but instead we’re talking about logos and brands that use green as their predominant colour. We...
Photoshop vs Illustrator
We often hear "I have Photoshop, I'll design it myself!". While there are other problems with this statement, it's also important to know that Photoshop was not meant as a design tool. If you are DIYing your own work or hiring a graphic designer it's important to...
Branding for Chandlers
We talk a lot about how important it is to brand for your ideal customer. Our favourite clients at Paper Lime Creative are Chandlers! You know, like Chandler Bing, from Friends. Chandler could never explain to anyone what he did for work, and that’s a challenge...
Audio Engineer Logo: Modify-FX
We created an audio engineer logo for Modify-FX, Katie's husband's company! Modify-FX is an audio engineering company specializing in podcast and audiobook recording, mixing, and mastering. There is a lot that goes into audio production; it’s so much more than a...
To Use or Not To Use: Comic Sans
Comic Sans. The bane of every graphic designer’s existence. But, it’s a font we find the general public LOVES. Is it wrong to love it? Is it wrong to hate it? We’re going to unpack this famous font and all its weird and wonderful uses. Where did Comic Sans come...
3 Problems with Canva Logos
Canva has become a hugely popular graphic and image editing software. It is a browser-based editor that provides you with endless options to make posters, banners, social media posts, and more. With Canva being so easy-to-use, Canva logos have seen a huge boost in...