Every design counts.
OUR GRAPHIC DESIGN BLOG
The Psychology of Colour
Colour plays a pretty significant role in our lives. It’s a powerful force that can affect our moods and how we perceive our surroundings. Colour evokes emotions. It excites us into action or soothes bad moods. While some colour meanings are subjective and...
The Tech Side of Design
When you get a brand package, you likely notice a variety of different versions of your logo, saved as all different types of files. Why are there so many? Each image file type serves a different purpose and is for a different medium. So, let’s demystify them....
Best Practices for Designing an Accounting Logo in Calgary
Are you an accounting business looking to establish your brand? Maybe you’re in the process of a business start-up, or you’ve already been in business for several years and want to refresh your brand. Accounting is a field where it’s particularly important to build...
How to Master Your Business Brand
Your brand is an essential element of your business. It encapsulates who you are and what you do and represents the identity of your business. An important aspect of your branding strategy is to build a brand that resonates with your ideal audience to encourage...
Why Print Design Is an Essential Part of Your Marketing Strategy
Are you focused on creating an amazing website and marketing yourself on social media to bolster your online presence? While online marketing is vital to boost your business, many companies forget about their interaction in the physical space. Print design is...
Does Your Company Need a Brand Audit?
Are you confused about which direction to take when marketing your business? Are your website and other marketing materials effective tools for connecting with your ideal client? Are your social media efforts scattered, bearing minimal results? If you answered yes...
Our Creative Process: Five Steps to Sublime Design
For centuries, people have tried to figure out how the world's innovators develop ideas and engineer solutions. Our world is defined by people's creative genius. Yet, there is something so enigmatic about how the creative process plays out in people's brains. For...
5 Steps to Create an Amazing Logo Design for Your Healthcare Business
5 Essential Elements of an Effective Healthcare Logo As a consumer, you’ve likely experienced the power of a professional logo—iconic logos that stand out include the Nike swoosh, Lululemon’s omega, and Apple’s bitten apple design. When you see these logos, do you...
Our Top 5 Tips for Creating Your Interior Book Design
Writing a book is a great accomplishment that takes dedication and hard work. Unfortunately, the hard work isn’t over just because your manuscript is done. Once you’re ready to showcase your talents to the world, you need to work on packaging your book for...
Colour Codes in Graphic Design
Colour plays a crucial role in branding. Consider some of your favourite brands—which colours are associated with them? For instance, Coca-Cola is associated with red, Caterpillar with yellow, Home Depot with orange, and Cadbury with purple. It's not just the...
Eye-Catching Book Design
What are the elements of a book cover? Book covers captivate a reader's attention when they’re browsing for a book. It's almost seen as a marketing tool to get readers interested. The first thing most people notice is the title. In most cases, this will be the...
Crafting Brand Fonts
Elevating Your Edmonton Branding Although there are many important elements in a brand, one that people often overlook is a brand’s custom fonts. Fonts are all around us, whether we consciously take notice or not. Different styles invoke different emotions. Thin...