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Branding for Older Adults
We love doing graphic design and brand work when the end-users are older adults. There are so many interesting considerations to make! Our eyes change drastically as we age, as do cultural references! If your target audience is older adults here are some great tips...
Case Study: Birch Fumigators
The Birch Fumigators brand was such an amazing experience to work on. The pest control company is over 100 years old and this was their first time taking a serious look at branding. Did you know there aren’t even accurate statistics on how many companies are over...
Why You Should Avoid Literal Logo Design
Long story short, you should avoid literal logo design because it doesn’t work! Let’s rewind a bit. What do we mean by literal logo design? A literal logo design is when your logo matches the product you sell. For example, you’re a computer company therefore...
Art History and Advertising
I distinctly remember a lesson in my art history class during university; it was a lightbulb moment. We were discussing the future of art history. We were talking about what would be in the textbooks about the 2010s in 50 years' time. There are so many phenomenal...
Green Logos
There are many hues you can pick from for your green logo! Today we are talking about green logos! No, not eco-friendly logos (we’ll save that for another blog post), but instead we’re talking about logos and brands that use green as their predominant colour. We...
Photoshop vs. Illustrator
Photoshop is an amazing tool that has changed how we look at the world. From removing a pimple in your high school class photo, to entirely warping a woman’s body in a magazine, there’s not much that Photoshop can’t do. Photoshop has also worked its way into...
Branding for Chandlers
We talk a lot about how important it is to brand for your ideal customer. Our favourite clients at Paper Lime Creative are Chandlers! You know, like Chandler Bing, from Friends. Chandler could never explain to anyone what he did for work, and that’s a challenge we...
Client Case Study: Modify-FX
The Modify-FX brand is near and dear to Katie’s heart -- it’s her husband’s company! Modify-FX is an audio engineering company specializing in podcast and audiobook recording, mixing, and mastering. There is a lot that goes into audio production; it’s so much more...
To Use or Not To Use: Comic Sans
Comic Sans. The bane of every graphic designer’s existence. But, it’s a font we find the general public LOVES. Is it wrong to love it? Is it wrong to hate it? We’re going to unpack Comic Sans and all its weird and wonderful uses. Where did Comic Sans come from?...
The Problem with Canva Logos
Canva has become a hugely popular graphic and image editing software. It is a browser-based editor that provides you with endless options to make posters, banners, social media posts, and more. One of the many things you can create on Canva is a logo. However, we...
Client Case Study: Polar Mills
Polar Mills was a super interesting client for us to work with! They are producers of what we commonly call faba (or fava) beans. However, Polar Mills has developed a new strain of the bean that is better for you nutritionally and eliminates a rare, but deadly...