by Katie Dooley | Jul 15, 2024 | Branding, For Business Owners
Are you confused about which direction to take when marketing your business? Are your website and other marketing materials effective tools for connecting with your ideal client? Are your social media efforts scattered, bearing minimal results? If you answered yes to...
by Katie Dooley | Jul 2, 2024 | Branding, For Business Owners, Logo Design
For centuries, people have tried to figure out how the world’s innovators develop ideas and engineer solutions. Our world is defined by people’s creative genius. Yet, there is something so enigmatic about how the creative process plays out in...
by Katie Dooley | Jun 28, 2024 | For Business Owners, For Designers, Logo Design
As a consumer, you’ve likely experienced the power of a professional logo—iconic logos that stand out include the Nike swoosh, Lululemon’s omega, and Apple’s bitten apple design. When you see these logos, do you notice how they evoke certain emotions about the brand?...
by Katie Dooley | May 24, 2024 | Uncategorized
Writing a book is a great accomplishment that takes dedication and hard work. Unfortunately, the hard work isn’t over just because your manuscript is done. Once you’re ready to showcase your talents to the world, you need to work on packaging your book for...
by Katie Dooley | Apr 19, 2024 | Branding, For Business Owners, Graphic Design Tips
Colour plays a crucial role in branding. Consider some of your favourite brands—which colours are associated with them? For instance, Coca-Cola is associated with red, Caterpillar with yellow, Home Depot with orange, and Cadbury with purple. It’s not just the...
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