by Katie Dooley | May 13, 2022 | Branding, Tips
We love doing graphic design and brand work when the end-users are older adults. There are so many interesting considerations to make! Our eyes change drastically as we age, as do cultural references! If your target audience is older adults here are some great tips...
by Katie Dooley | May 6, 2022 | Branding, Case Study
The Birch Fumigators brand was such an amazing experience to work on. The pest control company is over 100 years old and this was their first time taking a serious look at branding. Did you know there aren’t even accurate statistics on how many companies are over 100...
by Katie Dooley | Apr 29, 2022 | Branding, Tips
Long story short, you should avoid literal logo design because it doesn’t work! Let’s rewind a bit. What do we mean by literal logo design? A literal logo design is when your logo matches the product you sell. For example, you’re a computer company therefore...
by Katie Dooley | Apr 22, 2022 | Design News
I distinctly remember a lesson in my art history class during university; it was a lightbulb moment. We were discussing the future of art history. We were talking about what would be in the textbooks about the 2010s in 50 years’ time. There are so many...
by Katie Dooley | Apr 15, 2022 | Branding, Design News
There are many hues you can pick from for your green logo! Today we are talking about green logos! No, not eco-friendly logos (we’ll save that for another blog post), but instead we’re talking about logos and brands that use green as their predominant colour. We are...
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