by Katie Dooley | Apr 19, 2024 | Branding, For Business Owners, Graphic Design Tips
Colour plays a crucial role in branding. Consider some of your favourite brands—which colours are associated with them? For instance, Coca-Cola is associated with red, Caterpillar with yellow, Home Depot with orange, and Cadbury with purple. It’s not just the...
by Katie | Apr 11, 2024 | For Business Owners, Graphic Design Tips
What are the elements of a book cover? Book covers captivate a reader’s attention when they’re browsing for a book. It’s almost seen as a marketing tool to get readers interested.  The first thing most people notice is the title. In most cases, this will...
by Katie Dooley | Mar 22, 2024 | For Business Owners, Graphic Design Tips
Elevating Your Edmonton Branding Although there are many important elements in a brand, one that people often overlook is a brand’s custom fonts. Fonts are all around us, whether we consciously take notice or not. Different styles invoke different emotions. Thin curly...
by Katie Dooley | Jun 12, 2023 | For Designers, Graphic Design Tips
I am a Canva Convert As an ex-Canva-obsessed marketing student, I never thought I would grow accustomed to the big scary world of Adobe Illustrator without taking university courses in graphic design. It seemed daunting, and I didn’t think I would be able to grasp the...
by Katie Dooley | Jan 6, 2023 | For Business Owners, For Designers, Graphic Design Tips
What is a business card? A business card is a pocket-sized card that displays business information. It can be for a company or an individual. Â It should include the full company name. This is either the logo or in a large font size to be the focal point of the card....
by Katie Dooley | Dec 23, 2022 | For Business Owners, Graphic Design Tips
What are the elements of a book cover? Book covers captivate a reader’s attention when they’re browsing for a book. It’s almost seen as a marketing tool to get readers interested.  The first thing most people notice is the title. In most cases, this will...
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