by Katie Dooley | Aug 29, 2025 | For Business Owners, Graphic Design Tips
Colour plays a pretty significant role in our lives. It’s a powerful force that can affect our moods and how we perceive our surroundings. Colour evokes emotions. It excites us into action or soothes bad moods. While some colour meanings are subjective and cultural,...
by Katie Dooley | Aug 11, 2025 | For Business Owners, For Designers, Graphic Design Tips
When you get a brand package, you likely notice a variety of different versions of your logo, saved as all different types of files. Why are there so many? Each image file type serves a different purpose and is for a different medium. So, let’s demystify them. RASTER...
by Katie Dooley | Apr 19, 2024 | Branding, For Business Owners, Graphic Design Tips
Colour plays a crucial role in branding. Consider some of your favourite brands—which colours are associated with them? For instance, Coca-Cola is associated with red, Caterpillar with yellow, Home Depot with orange, and Cadbury with purple. It’s not just the...
by Katie | Apr 11, 2024 | For Business Owners, Graphic Design Tips
What are the elements of a book cover? Book covers captivate a reader’s attention when they’re browsing for a book. It’s almost seen as a marketing tool to get readers interested. The first thing most people notice is the title. In most cases, this will...
by Katie Dooley | Mar 22, 2024 | For Business Owners, Graphic Design Tips
Elevating Your Edmonton Branding Although there are many important elements in a brand, one that people often overlook is a brand’s custom fonts. Fonts are all around us, whether we consciously take notice or not. Different styles invoke different emotions. Thin curly...
by Katie Dooley | Jun 12, 2023 | For Designers, Graphic Design Tips
I am a Canva Convert As an ex-Canva-obsessed marketing student, I never thought I would grow accustomed to the big scary world of Adobe Illustrator without taking university courses in graphic design. It seemed daunting, and I didn’t think I would be able to grasp the...
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