by Katie Dooley | May 13, 2022 | Branding, Graphic Design Tips
Older adults need great branding, too We love branding for older adults! There are so many interesting considerations to make! Our eyes change drastically as we age, as do cultural references! If your target audience is older adults here are some great tips for you....
by Katie Dooley | Apr 29, 2022 | Branding, For Business Owners, For Designers, Graphic Design Tips, Logo Design
But the House Logo Just Makes Sense, Right? Long story short, you should avoid literal logo design because it doesn’t work! Let’s rewind a bit. What do we mean by literal logo design? A literal logo design is when your logo matches the product you sell. For example,...
by Katie Dooley | Mar 4, 2022 | For Designers, Graphic Design Tips
Which Program Reigns Supreme? We often hear “I have Photoshop, I’ll design it myself!”. While there are other problems with this statement, it’s also important to know that Photoshop was not meant as a design tool. If you are DIYing your own...
by Katie Dooley | Dec 10, 2021 | Branding, For Business Owners, For Designers, Graphic Design Tips
A Divisive Font Comic Sans. The bane of every graphic designer’s existence. But, it’s a font we find the general public LOVES. Is it wrong to love it? Is it wrong to hate it? We’re going to unpack this famous font and all its weird and wonderful uses.   Where did...
by Katie Dooley | Dec 3, 2021 | Design News, For Business Owners, Graphic Design Tips, Logo Design
Don’t Limit Your Business Brand Canva has become a hugely popular graphic and image editing software. It is a browser-based editor that provides you with endless options to make posters, banners, social media posts, and more. With Canva being so easy-to-use,...
by Katie Dooley | Oct 29, 2021 | Branding, For Business Owners, Graphic Design Tips
A Loyal Customer is a Repeat Customer One of the most important reasons you want to build a brand is to build brand loyalty. You want your customers/clients to stick around and continue to buy your products or services. Think about this: everyone has a preference...
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