Your Ideal Client is Waiting to be Found
As a business owner, do you find yourself wondering why you can’t always have the best kind of customer? The one who is your absolute favourite to work with?
What if we told you that you can?!
Your Ideal Customer
The customer you adore is your “ideal customer”. There are certain people who you don’t connect with. They might not value your work or services, or they might complain and give you a hard time. Instead, your ideal customer will obsess over your work, value your products/services and refer you to everyone they know. Figuring out who your ideal customer is will set your business up for success.
Who is Your Ideal Customer?
Before we can find your ideal customer, we have to know who they are. Picture them in your head. Sometimes it’s already a customer you have; think about what they look like, where they work, who their family is and what interests them.
Get deep and into nitty-gritty facts about them, you can even give them a name! It might seem silly, but giving this kind of information to an expert brand designer will help them. This guides the design process by finding your dream customer and creating your logo design.
What Do They Like?
Once we know who your ideal customer is, we need to find out what they like. In our agency, this is a research process that has us diving into Google for statistics, facts and figures. We want to know what kind of car they drive or what their preferred method of transportation is. We want to know what kind of shops they frequent, what their favourite colour is, whether they prefer Coke or Pepsi and what percentage of their income they spend on the type of service you’re offering.
Creating a Brand for Your Customer
Once we know everything about them, we can create a brand for them. Being able to send our clients a summary of research that explains why we are choosing their unique brand position blows them away. They are able to be a part of the collaborative process which will help determine their brand guidelines, which in turn will help them reach their ideal customers.
Once who your ideal customer is, you will know where to reach them on social media, how to create their logo design, how to network with them and understand any other unique marketing channels.
Have you figured out who your ideal customer is?
If you need some help figuring out who your ideal customer is, check out the brand audit download on our home page! This is a great place to get started. Once you’re done your DIY brand audit we would love to sit and review it with you!