KAREN PACHECO – MORTGAGE ARCHITECTS
September 3, 2021
Karen Pacheco is a phenomenal Mortgage Broker in Edmonton. She has a background in home-building, which means she truly understands the home-buying process from start to finish. A huge part of her clientele are permanent residents whose cultures value hospitality. For Karen, it was shifting her brand from customer service to a hospitality mindset, which influenced her logo and subsequent print materials. The Karen Pacheco logo is inspired by the cross-section of a pineapple, the international symbol for hospitality.
Tags: alberta, branding, edmonton, graphic design, hospitality, logo design, mortgage broker, mortgages, new to canada, pineapple, real estate, yeg