We love working with business owners who see gaps in their industry. Creating this mobile hairstylist logo for Hailey from Hair She Goes was one of those experiences.
The Client
Hailey is the only mobile hair service in Edmonton that provides everyday hair services. In our research, the only mobile hair services out there exist solely for large events like weddings and grads. It was amazing working with someone in such an innovative niche.
Hailey has trained both in hair and make-up artistry and knows that accessing these services can be difficult. Whether you have a jam-packed schedule and can’t make it to the salon during work hours, or maybe you struggle with mobility, or just prefer the comfort and convenience of your home.
Hailey specifically enjoys working with male entrepreneurs that need to keep their appearance looking sharp for the board room and the golf course.
The Design of a Mobile Hairstylist Logo
The Hair She Goes brand plays on the masculine and the feminine. With a feminine-focused name, but mostly male clientele, it was important to strike the correct balance between the two. This is achieved by using a bold and masculine blue along with heavy fonts. Besides the blue, the colour palette is black and white to keep the logo eye-catching and the photography neutral.
We wanted to avoid any hairstylist tropes like scissors or swooping hair and truly give Hailey a brand that stands out in her industry and connects directly with her masculine audience.
Keeping in mind Hailey’s unique niche, this mobile hairstylist logo is versatile for a vehicle wrap, barber cape, or loyalty card.
