September 24, 2022

With her quirky sense of humour, rare blend of fashion sense and unique approach to buying and selling homes, Jazmin LaFramboise is not your average realtor! Raspberry Realty Group is all about helping you achieve your real estate dreams. 


The Client

As a recipient of both the Executive Club and Volunteer Award at RE/MAX River City in 2017 and a member of the RE/MAX 100 Club, Jazmin knows how to be a top negotiator and an active member of her community. As she has lived in the TRI Region for over thirty years she has a deep understanding of the region. 

With a love for social media, she has a competitive edge against her competitors in a constantly evolving online marketplace. She is not only focused on getting the best deal for her clients, but she also focuses on the entire process of buying and selling by making it a positive and memorable experience. 


The Design

The Raspberry Realty Group logo is playful and approachable. The Founder, Jazmin LaFramboise, has taken inspiration from her last name to form this new Edmonton real estate group. Taking inspiration from make-up brands, we wanted Raspberry Realty Group to be feminine and professional. 

Raspberry Realty Group loves helping young families find their forever homes. Jazmin especially loves helping single moms find homes that accommodate their busy lifestyles and while fitting within their budgets. By using a bright raspberry pink, this brand stands out in the Edmonton real estate market. To keep the brand grounded and professional, we added navy and mint. 

The brand font, Buffalo, was the perfect choice for legibility and playfulness to help Jazmin’s personality shine through. The raspberry icon can be used as a graphic element and can be found on collateral marketing materials. 


The Brand Story

Hunting for your next home isn’t just about finding the perfect space to fit your wardrobe (although we can’t resist admiring a spacious walk-in closet!) The real estate journey is about finding your sweet escape after a long day at work, that safe retreat to raise your family in, or a gorgeous garden space to give you that connection to nature you’ve always craved. We believe in helping you make meaningful connections to the things you love, whether that’s family and friends, passions and dreams, or a community.

Speaking of community, that’s something we know a lot about! Communities are all about people, shared goals and values, and big dreams for the future, and that’s what keeps us working hard for the people in our circle. Whether you’re purchasing your first home, downsizing, or are somewhere in between, our team is ready to put a massive amount of care and charisma into helping you achieve your dreams. If you prefer a real estate experience infused with fun and positivity, then Raspberry Realty Group is the team for you.

Tags: branding, brokerage, fun, graphic design, logo design, real estate, realtor, unique, women run, yyc,