Logo Design and Rebranding in Edmonton
Whether you have a new venture (congratulations!) or your existing business needs a refresh, a fresh and on point logo design can feel… well… refreshing! There’s nothing to make you motivated to get out there and make more money than a brand-new look for your brand.
Stand Out and Be Memorable with a Custom Logo
Your logo means a lot. This little icon packs the essence of your business into one little square of pixels. That means every pixel matters! Starting out on the right foot with a design expert will save you time and money on a logo while making your business look professional. There’s a good chance that it’ll make you money too! We’re here to make sure that your new logo helps you stand out from the crowd and embodies your profitable, successful business.
Rebrands by Paper Lime Creative
Custom Logo Design & Rebranding
Strategic Rebrand Design Attracts Your Dream Clients
Did you know that customers confuse 50% of businesses for their competitors? That means that half of all businesses are losing out on profits because their branding does not help them stand out in the sea of competition. A well-researched and designed brand ensures that you get your dream client every single time, avoid copyright infringement, and set your business off on the right foot. As a bonus, you’ll get a better understanding of your target market from the design process, which includes in-depth market research. Ready to gain up to 50% of your business back?
New Logo Design
Getting your first professional logo for your business is a special moment. It’s that point when the dream comes together, and your business adventure not only feels real but looks professional. A new logo doesn’t just make your business official; it can even give you some direction when it comes to your target market, industry, and goals. Remember, people shop with their eyes first. Your logo should be differentiated from your competitors and represent your brand experience. Let the logo do the talking (and selling) for you.
Refreshed Logo Design & Rebranding
If you’ve been in business for more than five years, you’re probably ready for a rebrand, especially if your first logo was a DIY project or from a discounted service, such as a designer on Fiverr. Most companies experience a transformation around this time, including the need for a refreshed logo or a complete rebrand. What may have worked several years ago no longer fits. It’s time to invest in branding that attracts the customers you enjoy helping the most and reflects your current business. A refreshed logo gives your business new life and amplifies your marketing and networking efforts.
What to Expect from the Rebranding Process
What should you expect when approaching a professional designer in Edmonton about a new brand? The process is simple—as long as you have a good guide! The best brand packages come with comprehensive market research, brand strategy ideas, and brand development. At Paper Lime Creative, we’ve packaged all of these things together for you, so you’ll have everything you need to put your logo just about anywhere! All of our rebrand packages include logo files and a brand framework, which tells you how to use your logo and branding going forward.
Step One: Market Research
Strong brands are all about positioning. In order to position your brand at the top, it’s important to understand your industry, competitors, customers, and differentiators. That’s why the best brands are the result of an intense research process. Our research helps avoid branding clichés to find the unique brand design that helps you stand out in a meaningful and memorable way.
Step Two: Brand Strategy
Your logo is more than just a cool graphic; it’s the pillar of your brand. That’s why we don’t design your logo and then leave your business hanging. We’ll provide you with recommendations on how to roll out your new brand, where to use it, and how to find your ideal customers. Plus, we’ll give you customized marketing guidance and positioning strategies based on the personalized research we’ve completed.
Step Three: Brand Development
Logo design is part of your overall brand development, which is why we keep our eyes on the bigger picture. We’ve partnered with professional web developers, social media experts, copywriters, and other business service professionals to give you the opportunity to dive deeper into developing your brand and marketing strategy. We can help you connect all the dots for your brand so you can let it do its thing while you do yours!
What You’ll Walk Away With
First and foremost, you’ll walk away with a great experience. We love the creative process, and by the end of the rebranding process, you will too! However, in a practical sense, you’ll also get:
⟫ All Your Logo Files
Download your logo in black, white, RGB, CMYK, Pantone, and all file types, depending on your order.
⟫ Your Brand Framework
This document walks you through how to use everything that is part of your package.
⟫ Your Unique Brand Story
A piece of content that clarifies your brand messaging and what makes your business unique
⟫ A Fresh Look
All the benefits that come with a fresh logo, including more effective marketing collateral.
⟫ New Opportunities
Standing out from the competition creates more opportunities with your audience.
⟫ Greater Confidence
A new look inspires more confidence and possibly even a little more motivation!
