Having a business coach is an invaluable resource for a business owner. If you’re anything like me, you had a dream to own your own business, but I definitely didn’t go to business school! Having a business coach is a great way to have a third party look at your business and identify challenges and solutions you may never have thought of.
Can you explain a little bit about what you do as a business coach?
I look at what’s working, what’s not working, and how we can fix or change different areas of your business to make it more productive and more efficient. But not through your systems and processes but also through your limiting beliefs, patterns and behaviours. What is it in your past that is causing you to self-sabotage currently? How can a business coach help with a company’s brand?
Based on what the corporate brand is, how do you then incorporate that into your processes and procedures? How do you actually work with your clients, but also how to implement that into your corporate culture. We often spend too much time in our businesses and not on our business and need that outside perspective to give honest feedback.
It often starts with your company name which can’t be a word, it needs to fit in with your company. It is also important to figure out who your ideal customers are, what their avatars are and how to reach them.
When should someone be contacting a business coach?
There are many times – before starting a business is an ideal time so that you are not wasting money and you are starting on the right path. As much as it’s an upfront expense it will save you a lot of time, energy and wasted income in the future. Or, when you are feeling stuck or feel like you’re spinning your tires and don’t know what direction to go in. Instead of wasting your time, contact a coach right away and get that shift in perspective and get the action plan on how to move forward to keep your momentum.
Who are some of your favourite clients with whom you have worked?
Construction and tradespeople because they often have so much skill and passion for their craft but don’t know how to use it and how to do the business side of it. I also love small entrepreneurs that are right at the point of expanding their companies and don’t know the next steps to take. It’s fun watching my clients be so successful.
What services do you offer that people might not realize?
Speaking for corporate events, corporate training, or motivational. Personal coaching as well to help deal with deep childhood trauma, anxiety and depression, or marriage. I also offer a course called Transformation Blueprint. It’s a 10-week course that’s mastermind style and it goes through your goal from start to finish. From logistics to scheduling, to Ideal Customer Avatars, and habits all the way to completion.
What do you think is the biggest challenge facing local businesses right now?
The same as always. The economy is slower these last few years which is making it a lot harder and the busyness of everything and everyone around us is making it hard to stand out from our competition.
What business hacks or tips can you share?
Surround yourself with other motivated and driven entrepreneurs so when you’re not feeling at your peak you have other people around you to help lift you up. That’s hugely important and not enough people do that.
What’s your favourite thing about being a business coach?
It’s fun watching my clients be so successful. I love seeing them crush their goals and succeed. When they hit a huge point in their lives when they’re in the right head space and doing so well.
Anything you would like to add?
What makes me different is I genuinely love people and I’ve been through the majority of what my clients have gone through so I understand them and see them in a completely different way. I am known as an unconventional strategy-based coach. I will do anything and everything to get a client the results they want.
Are you ready to take the next step?
A huge thank you to Dawn for sitting with the Paper Lime Creative team and explaining a bit more about what web design entails and how it affects branding. Please check her out for the planning and logistics of your business. If you want to pair business coaching and branding to grow your business book a call today! Trust me it will make growth and expansion so much easier!