Are you an accounting business looking to establish your brand? Maybe you’re in the process of a business start-up, or you’ve already been in business for several years and want to refresh your brand.
Accounting is a field where it’s particularly important to build trust and gain credibility to attract new clients. While credentials and experience matter, a key factor in determining business success is how you differentiate yourself from competitors to stand out from the crowd. That’s where your marketing comes in, and brand management and logo design are key elements!
What Is the Purpose of an Accounting Logo?
Your logo is the icon that people will learn to recognize and associate with your business. It should be memorable and instill a sense of trust and confidence in your accounting services. Logos are often the focal point of your business brand and can be used across your web and print media to market your brand.
4 Tips for Creating a Unique Accounting Logo
1. Keep it Simple
The first thing to consider when designing a logo for an accounting firm is to keep it simple. Follow the KISS design principle—Keep it Simple Stupid. KISS is founded on the principle that states that designs should be as simple as possible.
Just picture the Nike swoosh, McDonald’s golden arches, or the Olympic rings. These logos are simple, yet they stand out and provide powerful messages for the audience. Simple brand logos work well, as they have the ability to evoke powerful emotions that affect how customers perceive your brand.
2. Stand Out From the Crowd
If you want to stand out from your competition, don’t use elements in your logo that are overused in your industry. For example, the common house icon in real estate, the cross used in healthcare, and the often-used tooth image for a dentist. If you want your accounting brand to stand out, choose something different to set it apart from other businesses.
3. Consider Colour Choice
Colours are an important element for your logo, as different colours have unique characteristics. A Calgary logo designer with knowledge of colour theory can help you select logo colours that instill trust and confidence in your business.
4. Use the Right Font
When it comes to fonts, your choices are simply endless. While it can be fun to experiment with fancy fonts, your logo design is not the place to do this. Should you use a traditional or modern font? Your choice of font should reflect the values of your company.
What Are the Benefits of a Professional Logo Design?
If you’re considering using Canva to create a DIY business logo, read this before you do!
Professional Design
When you hire a graphic designer to create your logo, you are guaranteed a professional product. They take the time to understand your business and the values you hold, to create a logo that aligns with your brand identity.
The Right Logo for Your Brand
Your logo is a crucial aspect of your brand. It speaks to your customers and influences how they perceive you. The wrong design, colour choice, or font can negatively impact your brand image, so it’s best to consult a graphic designer to achieve the intended effect.
Stand Out from the Competition
When you consult with a graphic designer to create a logo for your business, you’re likely to end up with a unique logo that draws the right attention. Graphic designers are experts who are trained to think outside the box, so they know how to create amazing logo designs that help you stand out!
Design a Professional Business Logo in Calgary
If you run a professional accounting firm or need logo design for your business, Paper Lime Creative can help. Let’s sit down and discuss your design needs and create an amazing logo that you and your clients will love! Book a call with us today!