Are you focused on creating an amazing website and marketing yourself on social media to bolster your online presence? While online marketing is vital to boost your business, many companies forget about their interaction in the physical space. Print design is equally important to your digital branding assets.

Business cards, brochures, and signage are all pieces of marketing that help promote your business success. In this post, we discuss print design and how to choose the best print assets for your brand.

Start by Researching Your Ideal Customer

The first step in choosing the best print materials for your business is to get to know your ideal client. What is their age range? Where do they get their information? What are their pain points, and how does your business aim to solve them?

Identifying these factors helps create concise messaging for both your print and digital materials so you can effectively connect with your customers. Understanding your target audience’s behaviour will also help determine the type of print materials that will work best for your business.

Conduct a Brand Audit

A brand audit is a good starting point for any new marketing strategy. A professional brand audit involves assessing all of your marketing materials to see what works best, identify what doesn’t, and shed light on new opportunities for your business. It’s a way to assess where you currently stand and provides strong direction for your future marketing efforts with an emphasis on how best to promote your brand.

The Best Print Materials to Promote Your Brand

When it comes to creating print materials for your business, there are so many options to consider. When you do a brand audit with a graphic designer in Calgary or Edmonton, they will identify the print materials that will be best for your needs. Some of these may include:

• Business cards
• Brochures
• Signage
• Forms

A graphic design specialist can provide expertise to ensure your brand is well-represented in the print materials they design for your business.

Business Cards

Your business card is more than your name and contact information; it’s an opportunity to leave a lasting impression on your potential customer. Choosing the right logo design and brand fonts is crucial, and even the type of paper you use can affect the way your clients and customers perceive you.

Brochures

While your business card serves to remind people of who you are, brochures provide more information to people about what you do and how you can help them. Handing out printed brochures provides the perfect opportunity to remind your ideal client about the features of your products and services as well as the benefits they receive from using them. It’s essential to choose the right design, graphics, text, and call to action to create professional branded messaging for your business so people will hold onto them and take action.

Posters

Posters are perfect for grabbing attention and providing relevant information to catch the reader’s interest. Posters are easy to place and can be put up strategically in locations where potential customers might see them. With QR codes, we can even link them to your digital media so people can sign up for events and offers.

Flyers & Postcards

Flyers and postcards can be a nice “in-between” services touchpoint, and you can easily direct mail them to specific people, or to a specific location (such as a business area, if you’re a B2B company). Our clients use them to share information and updates, or even just to give people a quick laugh or smile when they head to their mailboxes.

Calendars and Notepads

It’s important to stay top of mind with your existing customers to increase the prospect of repeat business. Printed materials such as calendars and notepads are practical items that people tend to keep and use regularly. By incorporating your company logo into these products, you can increase the chances of being remembered when your services are needed or even gain referrals as a result.

Connect with a Graphic Designer for Print Design in Calgary

Print materials are vital to your business’s marketing, and there are so many options! Better yet, it creates something your customers can hold onto, serving as a reminder of your business long after they’ve walked out your door. Whether you want a stand-out business card or are looking to create a custom brochure in Calgary, connect with Paper Lime Creative today! We’ll take care of all your business design needs, both online and in print. We’ll even connect you with print services and take care of all the details so you get a fully finished product.