by Katie Dooley | Feb 21, 2020 | Brand Case Study, Branding, Logo Design
Karen Pacheco with Mortgage Architects was one of my favourite logo design clients of 2019! She is a Mortgage Broker serving Edmonton and the surrounding area, with a focus on Sturgeon County and the Tri-Region. Karen was a bit of a guinea pig and was the first to go...
by Katie Dooley | Feb 7, 2020 | Branding, For Business Owners, Graphic Design Tips
REALTOR® and Renovator logos start to all look similar… Rebranding can feel like a daunting task. It’s another thing you need to take care of as a business owner. But how do you know when it’s time to rebrand? Having a great brand can make your business...
by Katie Dooley | Jan 31, 2020 | Branding, For Business Owners, Logo Design
We’ve been discussing the eight features that a great brand should have. Most recently, we touched on purpose and focus. In this post, we will be talking about the importance of a having consistent brand and the importance of creating an expressive rebrand. Branding...
by Katie Dooley | Jan 24, 2020 | Branding, For Business Owners, Logo Design
We have been tackling the different characteristics you should focus on when rebranding. Being unique and simple, authentic and emotional. In this post, we are going to touch on creating purposeful and focused rebrands. Many business owners are hesitant to be...
by Katie Dooley | Jan 17, 2020 | Branding, Logo Design
There are so many different aspects you want to take into consideration when creating your authentic rebrand. In this multi-part series, we are going into the eight key characteristics that your brand should have to connect with your target market. Our previous post...
by Katie Dooley | Jan 10, 2020 | Branding, Logo Design
Brand development is hugely important to your business. One of the most effective ways to get a sense of direction in your business is to have a clear brand identity. Branding can be a vacuous term, and the most common misconception is that your brand equals your...
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