by Katie Dooley | Feb 28, 2020 | Branding, For Business Owners, Logo Design
Brand frameworks, brand books, brand bibles or brand guidelines. There are dozens of names for these guidebooks that teach you how to use your brand effectively. These dos and don’ts let you stay ‘on-brand’ that infamous buzzword that brand and marketing strategists...
by Katie Dooley | Feb 7, 2020 | Branding, For Business Owners, Graphic Design Tips
REALTOR® and Renovator logos start to all look similar… Rebranding can feel like a daunting task. It’s another thing you need to take care of as a business owner. But how do you know when it’s time to rebrand? Having a great brand can make your business...
by Katie Dooley | Jan 31, 2020 | Branding, For Business Owners, Logo Design
We’ve been discussing the eight features that a great brand should have. Most recently, we touched on purpose and focus. In this post, we will be talking about the importance of a having consistent brand and the importance of creating an expressive rebrand. Branding...
by Katie Dooley | Jan 24, 2020 | Branding, For Business Owners, Logo Design
We have been tackling the different characteristics you should focus on when rebranding. Being unique and simple, authentic and emotional. In this post, we are going to touch on creating purposeful and focused rebrands. Many business owners are hesitant to be...
by Katie Dooley | Jul 5, 2019 | Branding, For Business Owners, Graphic Design Tips
When it comes to your marketing materials, the printing can be just as (if not even more) important than your graphic design. The right printing can elevate your design and the wrong printing can ruin it. There are many options to choose from whether that is paper...
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