by Katie Dooley | Jun 25, 2021 | Branding, Graphic Design Tips
Simply put, if you sell a product or service you need branding. Branding is your business’ personality. If your business is interacting with the public, you have a brand already. Branding is every interaction your business has with everyone. If you are not consciously...
by Katie Dooley | Jun 18, 2021 | Branding, Graphic Design Tips
We often get asked if someone should create a personal brand or a corporate brand. There is no one-size-fits-all answer, but rather, it’s a dive into each individual business and taking a look at the long-term goals and the best brand strategies to put in place....
by Katie Dooley | Jun 11, 2021 | Branding, Graphic Design Tips
The Bible for Your Brand Brand guidelines, brand frameworks or whatever your preferred title is for them! They are kinda my favourite things about branding! I love putting together a gorgeous handbook for my clients on how to use their brand properly. It is imperative...
by Katie Dooley | Apr 30, 2021 | Branding, Graphic Design Tips
Branding can be a big vacuous term. It started as simply an icon or logo to identify your business. The word brand, as we know it today, originated from cattle branding — a simple mark to let people know whose cows are whose! While that’s still what it means if you’re...
by Katie Dooley | Apr 16, 2021 | Branding, Graphic Design Tips, Public Relations
Having a multi-faceted approach to PR and marketing can help you become more visible and trusted in your marketplace and help you reach your ideal customers. What is Public Relations? PR is often confused for its adjacent industries of marketing and branding. Public...
by Katie Dooley | Apr 9, 2021 | Branding, Graphic Design Tips
Brand colors are tricky things and you should choose them carefully. As with everything, knowing your ideal customer will help guide your choices for your brand colors. Color Preferences by Demographic You want to choose colors that will appeal to your customer...
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