by Katie Dooley | Sep 4, 2021 | Branding
Logos Have Changed a Lot Over Time The term branding actually originates from agriculture and the farming brands ranchers would use to mark their livestock. This ensured that a wandering cow could get back to their owner, or someone would know if a cow was stolen or...
by Katie Dooley | Aug 30, 2021 | Branding, For Business Owners, Graphic Design Tips
Your Ideal Client is Waiting to be Found As a business owner, do you find yourself wondering why you can’t always have the best kind of customer? The one who is your absolute favourite to work with? What if we told you that you can?! Your Ideal Customer The...
by Katie Dooley | Aug 20, 2021 | Branding, For Business Owners, For Designers, Graphic Design Tips
The World’s Most Iconic Typeface One of the most iconic brand fonts of all time is Helvetica. This typeface has so many different weights, widths and variants which make it versatile in some ways. However, it was intentionally designed to be simple and neutral,...
by Katie Dooley | Aug 13, 2021 | Brand Case Study, Branding, Logo Design
Yoga & Martial Arts Fusion There were many firsts this year, including our first yoga logo! However, this is not your typical yoga brand. YogaMA is the brainchild of Sandy Weatherall, a certified yoga instructor and a black belt in karate. Sandy saw a gap in the...
by Katie Dooley | Aug 6, 2021 | Branding, Graphic Design Tips
Active listening is something I first learned while working with children. It is a respectful way to show a child you are listening to what they are saying. It is about being on the same level, engaging in the conversation by making eye contact, nodding your head, and...
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