by Katie Dooley | Jun 11, 2021 | Branding, Graphic Design Tips
The Bible for Your Brand Brand guidelines, brand frameworks or whatever your preferred title is for them! They are kinda my favourite things about branding! I love putting together a gorgeous handbook for my clients on how to use their brand properly. It is imperative...
by Katie Dooley | May 7, 2021 | Brand Case Study, Branding, Logo Design
Storme Financial Solutions has a mission to empower women in their financial situations. They build custom solutions using financial planning, financial products and insurance to ensure you meet your goals, dreams and financial commitments. We were so excited to...
by Katie Dooley | Apr 30, 2021 | Branding, Graphic Design Tips
Branding can be a big vacuous term. It started as simply an icon or logo to identify your business. The word brand, as we know it today, originated from cattle branding — a simple mark to let people know whose cows are whose! While that’s still what it means if you’re...
by Katie Dooley | Apr 16, 2021 | Branding, Graphic Design Tips, Public Relations
Having a multi-faceted approach to PR and marketing can help you become more visible and trusted in your marketplace and help you reach your ideal customers. What is Public Relations? PR is often confused for its adjacent industries of marketing and branding. Public...
by Katie Dooley | Apr 9, 2021 | Branding, Graphic Design Tips
Brand colors are tricky things and you should choose them carefully. As with everything, knowing your ideal customer will help guide your choices for your brand colors. Color Preferences by Demographic You want to choose colors that will appeal to your customer...
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