Katie Dooley | Graphic Designer & Brand Strategist
Canva or Designer?

Canva or Designer?

What is the Best Use of Your Time & Money? DIY graphic design and branding can be a tempting way to save money on your business. There are several ways to develop your own graphics and Canva is quickly becoming one of the most popular options.    What is...
Do I Have a Brand?

Do I Have a Brand?

This is a question I get asked a lot: “Do I have a brand?”  The shorter answer is yes, you do. Man, that was an easy blog post. … … … What is a Brand? In all seriousness, if you are a business with a customer you have a brand.  Branding is every impression your...
What Are Your Brand Characteristics?

What Are Your Brand Characteristics?

Creating brand characteristics is a big part of the discovery session I do with my clients. The best way I can describe it is: who do you need to be for your dream customer? When you’re branding it’s important to start with that dream customer and know all the...