by Katie Dooley | Jul 24, 2020 | Branding, Graphic Design Tips
Think carefully about your client process and how best to collect information from them. I love form design so much. And I’m not being sarcastic; I really love designing forms. I like the challenge of figuring out both sides of the equation. How is the person filling...
by Katie Dooley | Jul 17, 2020 | Design News, Graphic Design Tips
Ah yes, design myths. What a fun topic to tackle! These are misconceptions I hear often from friends, clients and business owners. Sometimes they are objections, or they are describing past poor experiences. Other times it’s just simply not knowing, and that’s okay!...
by Katie Dooley | Jul 3, 2020 | Paper Lime Creative, Personal
Hi everyone! Can you believe 2020 is halfway over? Are you grateful or freaking out? While 2020 is going the way no one planned, I think it’s been a pretty great year so far. I wanted to take this halfway point to re-introduce myself. My name is Katie Dooley and I am...
by Katie Dooley | Jun 26, 2020 | Branding, Graphic Design Tips
Timeless or Trendy? Timelessness is defined as “the quality of not changing as fashions change”. This is a pretty lofty goal, especially when we don’t really know what direction style and design will go. While there are some very smart people who make predictions, in...
by Katie Dooley | Jun 19, 2020 | Brand Case Study, Branding, Logo Design
Making Benefits Appealing to Business Owners Infinite Benefits was an interesting client for us to take on. They provide Health & Wellness Spending Accounts to businesses. While we’ve done some work in the financial industry, Health Spending Accounts and Wellness...
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