by Katie Dooley | Jul 9, 2021 | Branding, For Business Owners, Graphic Design Tips
One of the most important reasons you want to build a brand is to build brand loyalty. You want your customers/clients to stick around and continue to buy your products or services. Think about this: nearly everyone has a preference between Pepsi and Coke and with...
by Katie Dooley | Jul 2, 2021 | Branding, Graphic Design Tips
We hear you, that quote made your eyes bug out a little bit, didn’t it? Graphic design is expensive and as business owners ourselves it can be difficult to see those dollar signs as an investment instead of a cost. A brand done right, however, can be the best...
by Katie Dooley | Jun 25, 2021 | Branding, Graphic Design Tips
Simply put, if you sell a product or service you need branding. Branding is your business’ personality. If your business is interacting with the public, you have a brand already. Branding is every interaction your business has with everyone. If you are not consciously...
by Katie Dooley | Jun 18, 2021 | Branding, Graphic Design Tips
We often get asked if someone should create a personal brand or a corporate brand. There is no one-size-fits-all answer, but rather, it’s a dive into each individual business and taking a look at the long-term goals and the best brand strategies to put in place....
by Katie Dooley | Jun 11, 2021 | Branding, Graphic Design Tips
The Bible for Your Brand Brand guidelines, brand frameworks or whatever your preferred title is for them! They are kinda my favourite things about branding! I love putting together a gorgeous handbook for my clients on how to use their brand properly. It is imperative...
by Katie Dooley | May 7, 2021 | Brand Case Study, Branding, Logo Design
Storme Financial Solutions has a mission to empower women in their financial situations. They build custom solutions using financial planning, financial products and insurance to ensure you meet your goals, dreams and financial commitments. We were so excited to...
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