by Katie Dooley | Aug 30, 2021 | Branding, For Business Owners, Graphic Design Tips
Your Ideal Client is Waiting to be Found As a business owner, do you find yourself wondering why you can’t always have the best kind of customer? The one who is your absolute favourite to work with? What if we told you that you can?! Your Ideal Customer The...
by Katie Dooley | Aug 20, 2021 | Branding, For Business Owners, For Designers, Graphic Design Tips
The World’s Most Iconic Typeface One of the most iconic brand fonts of all time is Helvetica. This typeface has so many different weights, widths and variants which make it versatile in some ways. However, it was intentionally designed to be simple and neutral,...
by Katie Dooley | Aug 6, 2021 | Branding, Graphic Design Tips
Active listening is something I first learned while working with children. It is a respectful way to show a child you are listening to what they are saying. It is about being on the same level, engaging in the conversation by making eye contact, nodding your head, and...
by Katie Dooley | Jul 23, 2021 | Branding, Graphic Design Tips
Here’s How to Use Your Typefaces! A brand font is a specific typeface that is a part of your visual brand identity. They will be a part of your brand’s guidelines that will help you be consistent when creating new materials such as business cards, sell sheets,...
by Katie Dooley | Jul 9, 2021 | Branding, For Business Owners, Graphic Design Tips
One of the most important reasons you want to build a brand is to build brand loyalty. You want your customers/clients to stick around and continue to buy your products or services. Think about this: nearly everyone has a preference between Pepsi and Coke and with...
by Katie Dooley | Jul 2, 2021 | Branding, Graphic Design Tips
We hear you, that quote made your eyes bug out a little bit, didn’t it? Graphic design is expensive and as business owners ourselves it can be difficult to see those dollar signs as an investment instead of a cost. A brand done right, however, can be the best...
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