by Katie Dooley | Mar 13, 2020 | Branding, For Business Owners, Graphic Design Tips, Logo Design
It hurt us to do this to our logo. Here’s How to Keep Your Logo Looking Great After a month of talking about what branding IS, now it’s time to talk about when you should rebrand, or how you know it’s the right time. Here are five indicators that it’s time to...
by Katie Dooley | Feb 28, 2020 | Branding, For Business Owners, Logo Design
Brand frameworks, brand books, brand bibles or brand guidelines. There are dozens of names for these guidebooks that teach you how to use your brand effectively. These dos and don’ts let you stay ‘on-brand’ that infamous buzzword that brand and marketing strategists...
by Katie Dooley | Feb 21, 2020 | Brand Case Study, Branding, Logo Design
Karen Pacheco with Mortgage Architects was one of my favourite logo design clients of 2019! She is a Mortgage Broker serving Edmonton and the surrounding area, with a focus on Sturgeon County and the Tri-Region. Karen was a bit of a guinea pig and was the first to go...
by Katie Dooley | Jan 31, 2020 | Branding, For Business Owners, Logo Design
We’ve been discussing the eight features that a great brand should have. Most recently, we touched on purpose and focus. In this post, we will be talking about the importance of a having consistent brand and the importance of creating an expressive rebrand. Branding...
by Katie Dooley | Jan 24, 2020 | Branding, For Business Owners, Logo Design
We have been tackling the different characteristics you should focus on when rebranding. Being unique and simple, authentic and emotional. In this post, we are going to touch on creating purposeful and focused rebrands. Many business owners are hesitant to be...
by Katie Dooley | Jan 17, 2020 | Branding, Logo Design
There are so many different aspects you want to take into consideration when creating your authentic rebrand. In this multi-part series, we are going into the eight key characteristics that your brand should have to connect with your target market. Our previous post...
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