Every design counts.
OUR GRAPHIC DESIGN BLOG
The Pepsi Challenge
The Best Marketing Campaign? Oh the Pepsi Challenge… It was a great marketing campaign for them, truly it was. It gave them quantitative evidence that people prefer the taste of Pepsi to Coke. I remember doing the Pepsi challenge at a mall in the mid-90s, I...
Photographer Logo: Deborah Kinisky
Creating a Meaningful & Professional Brand Do you associate a photographer's logo with playtime? When was the last time you played? The power of play is an important part of the Deborah Kinisky Photography brand and Deborah’s story. While her clients are...
5 Steps to Audit Your Brand
Audit your brand You know it’s been a minute since you’ve looked at your branding. It’s on your to-do list but it is just so darn overwhelming that you don’t know where to start! We recommend auditing your brand every 3 years. This doesn’t mean things need to...
How Has Branding Evolved?
Logos Have Changed a Lot Over Time The term branding actually originates from agriculture and the farming brands ranchers would use to mark their livestock. This ensured that a wandering cow could get back to their owner, or someone would know if a cow was stolen...
How To Find Your Ideal Customer
Your Ideal Client is Waiting to be Found As a business owner, do you find yourself wondering why you can’t always have the best kind of customer? The one who is your absolute favourite to work with? What if we told you that you can?! Your Ideal Customer The...
Will Helvetica Make My Brand Stand Out?
The World's Most Iconic Typeface One of the most iconic brand fonts of all time is Helvetica. This typeface has so many different weights, widths and variants which make it versatile in some ways. However, it was intentionally designed to be simple and neutral,...
Yoga Logo: YogaMA
Yoga & Martial Arts Fusion There were many firsts this year, including our first yoga logo! However, this is not your typical yoga brand. YogaMA is the brainchild of Sandy Weatherall, a certified yoga instructor and a black belt in karate. Sandy saw a gap in...
How Can Active Listening Help Your Business?
Active listening is something I first learned while working with children. It is a respectful way to show a child you are listening to what they are saying. It is about being on the same level, engaging in the conversation by making eye contact, nodding your head,...
What is a Brand Font and How Do I Use It?
Here's How to Use Your Typefaces! A brand font is a specific typeface that is a part of your visual brand identity. They will be a part of your brand’s guidelines that will help you be consistent when creating new materials such as business cards, sell sheets,...
4 Ways to Build Brand Loyalty
One of the most important reasons you want to build a brand is to build brand loyalty. You want your customers/clients to stick around and continue to buy your products or services. Think about this: nearly everyone has a preference between Pepsi and Coke and with...
3 Reasons Why Graphic Design is Expensive
We hear you, that quote made your eyes bug out a little bit, didn’t it? Graphic design is expensive and as business owners ourselves it can be difficult to see those dollar signs as an investment instead of a cost. A brand done right, however, can be the best...
Who Needs Branding?
Simply put, if you sell a product or service you need branding. Branding is your business’ personality. If your business is interacting with the public, you have a brand already. Branding is every interaction your business has with everyone. If you are not...