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OUR GRAPHIC DESIGN BLOG
Professional Organizer Logo: Tidy Katie
Creating a Neat & Tidy Brand A professional organizer logo needs to be crisp, clean and a little luxurious. We loved working on the brand development and logo design for Tidy Katie. She was a dream client (and not just because she has a great name)! Katie is...
Do I Have a Brand?
This is a question I get asked a lot: “Do I have a brand?” The shorter answer is yes, you do. Man, that was an easy blog post. … … … What is a Brand? In all seriousness, if you are a business with a customer you have a brand. Branding is every impression your...
What Are Your Brand Characteristics?
Creating brand characteristics is a big part of the discovery session I do with my clients. The best way I can describe it is: who do you need to be for your dream customer? When you’re branding it’s important to start with that dream customer and know all the...
Say “NO” to Logo Comparison
Which of these logos do you prefer? Leave a comment below! Have you ever seen these logo comparison posts on Facebook or LinkedIn? I see them a lot, probably because of the feedback loop that is on the internet because of my job. Amongst hundreds of comments, I...
Get The Most Out of Your Zoom Background
If you’re in North America, it may feel like the pandemic will never end! Even when it does, I think the virtual meeting will be much more commonplace. I don’t think it’s a bad thing. I’ve had meetings with people all over the world at this time that I think...
Turning Your Brand Digital with a Web Designer
Introducing our clients to a great Web Designer is very often the next step after a client comes to see me for a rebrand. Having a website gives your business credibility and makes your brand easily accessible worldwide! Our favourite Web Design and Development...
How a Brand Writer Can Amplify Your Brand
Sitting down with the amazing Danielle Mohr of Fine Point Writing and Editing! Copywriting is a hugely important part of your business brand. Paper Lime Creative often partners with Fine Point Writing and Editing to give our clients a well-rounded experience that...
5 Tips to Make Your Documents Easy to Read
Creating documents that are easy to read is so important. It doesn’t matter how great the content is if it’s difficult for someone to read — especially large volumes of content like a book or document. I chose to do this post in September with the hope to educate...
Day in the Life of a Design Entrepreneur
Oh boy, what does a day in the life of a graphic design entrepreneur look like! I would love to say it looks like an episode of Mad Man, however, it’s not usually that glamorous (though I have my moments) Do you have daily routines that help you and your business?...
The Right Edmonton Printer Will Improve Brand
Brad and Alison have always come through for us when it comes to print jobs for our clients! Our favourite Edmonton printer is Minuteman Press Edmonton East, Brad and Alison Ray. We sat down with Brad to ask him about how printing plays a part in business branding....
How Theatre and Branding Are Similar
Summer is usually the time of Fringe Festivals all over the world. This year is a little bit different, but I wanted to share some similarities between theatre and branding, to get you in the spirit regardless! Collaborative There are a lot of moving parts in...
Graphic Design File Types Explained
This week we are elaborating on a post from a couple of weeks ago! You now know the difference between a Raster and a Vector, woohoo! But why on earth are there so many different graphic design file types? In this post, we’re going to break down the different...