Every design counts.
OUR GRAPHIC DESIGN BLOG
A Personal Brand vs A Business Brand
We often get asked if someone should create a personal brand or a corporate brand. There is no one-size-fits-all answer, but rather, it’s a dive into each individual business and taking a look at the long-term goals and the best brand strategies to put in place....
What are Brand Guidelines?
The Bible for Your Brand Brand guidelines, brand frameworks or whatever your preferred title is for them! They are kinda my favourite things about branding! I love putting together a gorgeous handbook for my clients on how to use their brand properly. It is...
Insurance Logo: Storme Financial
Storme Financial Solutions has a mission to empower women in their financial situations. They build custom solutions using financial planning, financial products and insurance to ensure you meet your goals, dreams and financial commitments. We were so excited to...
What is Branding?
Branding can be a big vacuous term. It started as simply an icon or logo to identify your business. The word brand, as we know it today, originated from cattle branding — a simple mark to let people know whose cows are whose! While that’s still what it means if...
What is Public Relations?
Having a multi-faceted approach to PR and marketing can help you become more visible and trusted in your marketplace and help you reach your ideal customers. What is Public Relations? PR is often confused for its adjacent industries of marketing and branding....
Your Branding Colour Palette
Brand colors are tricky things and you should choose them carefully. As with everything, knowing your ideal customer will help guide your choices for your brand colors. Color Preferences by Demographic You want to choose colors that will appeal to your...
Why is Graphic Design Important?
Why is graphic design important? Design is in everything. This tidbit is often forgotten, even by me, a designer. The chair you’re sitting on, the screen you’re staring at, the room you’re in, the colour of the walls—someone designed it. Now, it might not be well...
Fiverr is McDonald’s
Delicious, but Maybe Not the Healthiest A lot of people assume I hate Fiverr. It definitely doesn’t have a great reputation in the design world as it undercuts professional designers, boutique studios and larger agencies. It’s like the Kijiji carpenter that’ll do...
Gaming Logo: The Gaming Truck
The Gaming Truck is a mobile video game rental truck. It is jam-packed with all of your favourite consoles (old and new) and the games to go with it! The idea of a mobile gaming truck is relatively new in the Edmonton area, with only a handful of competitors in the...
A Good Social Media Marketer is a Must!
Social media is becoming more and more prominent. It seems like new platforms are popping up all over. TikTok, Clubhouse, plus all the 'classics'. It's hard to believe how much social media has changed the marketing landscape in a short period of time. If you're...
Our Graphic Design Process
Here's How We Collaborate With Our Clients Every graphic design process will look a little bit different. It’s important that when you are starting a branding journey you find a designer or brand strategist whose process you like. Maybe you want to be hands-on, or...
Canva or Designer?
What is the Best Use of Your Time & Money? DIY graphic design and branding can be a tempting way to save money on your business. There are several ways to develop your own graphics and Canva is quickly becoming one of the most popular options. What is...