by Katie Dooley | Aug 20, 2021 | Branding, For Business Owners, For Designers, Graphic Design Tips
The World’s Most Iconic Typeface One of the most iconic brand fonts of all time is Helvetica. This typeface has so many different weights, widths and variants which make it versatile in some ways. However, it was intentionally designed to be simple and neutral,...
by Katie Dooley | Jul 9, 2021 | Branding, For Business Owners, Graphic Design Tips
One of the most important reasons you want to build a brand is to build brand loyalty. You want your customers/clients to stick around and continue to buy your products or services. Think about this: nearly everyone has a preference between Pepsi and Coke and with...
by Katie Dooley | Apr 17, 2020 | Branding, For Business Owners, Graphic Design Tips
Your Brand Should be Tailored to Your Dream Customer Can you describe your ideal customer? Where do they go on vacation? What books do they read? Are they a dog or cat person? These questions might seem out of the left field when rebranding, especially if your...
by Katie Dooley | Apr 3, 2020 | Branding, For Business Owners, For Designers, Graphic Design Tips
Apple, Tiffany and Rolex, what do these high-end brands have in common? White space! White space, sometimes called negative space, is all the unused area of a print design, document or website. It’s an important component in your graphic design. White space is a tool...
by Katie Dooley | Mar 13, 2020 | Branding, For Business Owners, Graphic Design Tips, Logo Design
It hurt us to do this to our logo. Here’s How to Keep Your Logo Looking Great After a month of talking about what branding IS, now it’s time to talk about when you should rebrand, or how you know it’s the right time. Here are five indicators that it’s time to...
by Katie Dooley | Mar 6, 2020 | Branding, For Business Owners, Graphic Design Tips
Colour can be a tricky beast when rebranding. While most people just see their brand colour, under the surface there is a ton of technical specifications and jargon involved with getting the right colours every single time. As a graphic designer, I understand what...
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