by Katie Dooley | Dec 2, 2022 | Branding, For Business Owners, Graphic Design Tips
A luxury brand is a company that sells high-quality goods characterized by exclusivity and expensive prices. The products aren’t essential everyday items. Consumers who buy these products are usually wealthy or affluent. They buy the products to promote status...
by Katie Dooley | Oct 28, 2022 | Branding, For Business Owners, Graphic Design Tips
The elements of a brand Brand development is integral to your business, and having great web design is an important factor in your digital marketing. Do you question if you have a strong brand? A brand is the face of your company, which helps people identify your...
by Katie Dooley | Oct 14, 2022 | Branding, For Business Owners, Graphic Design Tips
The Value of Branding to Gen Z What Makes Branding Relevant to Generation Z Generation Z are individuals born between the mid-1990s and the early 2000s (ages 10-25). They grew up in an era where media and technology were growing and becoming more accessible. Media...
by Katie Dooley | May 13, 2022 | Branding, Graphic Design Tips
Older adults need great branding, too We love branding for older adults! There are so many interesting considerations to make! Our eyes change drastically as we age, as do cultural references! If your target audience is older adults here are some great tips for you....
by Katie Dooley | Apr 29, 2022 | Branding, For Business Owners, For Designers, Graphic Design Tips, Logo Design
But the House Logo Just Makes Sense, Right? Long story short, you should avoid literal logo design because it doesn’t work! Let’s rewind a bit. What do we mean by literal logo design? A literal logo design is when your logo matches the product you sell. For example,...
by Katie Dooley | Mar 4, 2022 | For Designers, Graphic Design Tips
Which Program Reigns Supreme? We often hear “I have Photoshop, I’ll design it myself!”. While there are other problems with this statement, it’s also important to know that Photoshop was not meant as a design tool. If you are DIYing your own...
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