by Katie Dooley | May 22, 2020 | Branding, Graphic Design Tips
You may feel like branding is a never-ending work task, like laundry or dishes. And you would be right. There is always something you can add to your branding and marketing or something you can go back and improve upon. Not everyone has access to a brand strategist...
by Katie Dooley | May 1, 2020 | Graphic Design Tips
Getting Graphic Design Ready for Print Graphic design is a cool industry! On one hand, it involves a ton of creativity, we have to create new logos and icons that have never existed before. Our projects include illustrations, infographics, or tons of content and we...
by Katie Dooley | Apr 17, 2020 | Branding, For Business Owners, Graphic Design Tips
Your Brand Should be Tailored to Your Dream Customer Can you describe your ideal customer? Where do they go on vacation? What books do they read? Are they a dog or cat person? These questions might seem out of the left field when rebranding, especially if your...
by Katie Dooley | Apr 3, 2020 | Branding, For Business Owners, For Designers, Graphic Design Tips
Apple, Tiffany and Rolex, what do these high-end brands have in common? White space! White space, sometimes called negative space, is all the unused area of a print design, document or website. It’s an important component in your graphic design. White space is a tool...
by Katie Dooley | Mar 13, 2020 | Branding, For Business Owners, Graphic Design Tips, Logo Design
It hurt us to do this to our logo. Here’s How to Keep Your Logo Looking Great After a month of talking about what branding IS, now it’s time to talk about when you should rebrand, or how you know it’s the right time. Here are five indicators that it’s time to...
by Katie Dooley | Mar 6, 2020 | Branding, For Business Owners, Graphic Design Tips
Colour can be a tricky beast when rebranding. While most people just see their brand colour, under the surface there is a ton of technical specifications and jargon involved with getting the right colours every single time. As a graphic designer, I understand what...
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