Every design counts.
OUR GRAPHIC DESIGN BLOG
Our Company Values
We’re a pretty small operation, while we have our company values, we don’t get the opportunity to show them off all that often. Now is our chance! We have put a lot of thought into them and what every customer experience is like. Collaboration - Do It Together...
Getting Designs Ready for Print
Getting Graphic Design Ready for Print Graphic design is a cool industry! On one hand, it involves a ton of creativity, we have to create new logos and icons that have never existed before. Our projects include illustrations, infographics, or tons of content and we...
Sustainability and Graphic Design
Earlier this year I mentioned that my husband and I spent 2019 working towards a zero-waste lifestyle and since sustainability and care for the environment are important to me, I started thinking about how Paper Lime Creative affects the planet. Where does Paper...
Who is Your Ideal Customer?
Your Brand Should be Tailored to Your Dream Customer Can you describe your ideal customer? Where do they go on vacation? What books do they read? Are they a dog or cat person? These questions might seem out of the left field when rebranding, especially if your...
How to Use White Space in Graphic Design
Apple, Tiffany and Rolex, what do these high-end brands have in common? White space! White space, sometimes called negative space, is all the unused area of a print design, document or website. It’s an important component in your graphic design. White space is a...
My 7 Graphic Design Must-Haves!
These 7 Things Get Me Through the Day! In my opinion, being a graphic designer is the best job in the world! However, it uses a lot of brainpower. There are some days I’m mentally exhausted. These graphic design must-have items make my days much easier to get...
Rebranding Case Study: ElementQ
Making Emotional Intelligence Approachable The ladies at ElementQ were a joy to work with and we loved creating a custom logo design for them! They have such an interesting business and business model. They offer coaching, workshops and speaking engagements all...
5 Changes You Should NOT Make to Your Logo
It hurt us to do this to our logo. Here's How to Keep Your Logo Looking Great After a month of talking about what branding IS, now it’s time to talk about when you should rebrand, or how you know it’s the right time. Here are five indicators that it’s time to...
Your Brand Colours In Detail
Colour can be a tricky beast when rebranding. While most people just see their brand colour, under the surface there is a ton of technical specifications and jargon involved with getting the right colours every single time. As a graphic designer, I understand what...
What the Heck are Brand Guidelines?
Brand frameworks, brand books, brand bibles or brand guidelines. There are dozens of names for these guidebooks that teach you how to use your brand effectively. These dos and don’ts let you stay ‘on-brand’ that infamous buzzword that brand and marketing...
Mortgage Broker Logo Rebrand: Karen Pacheco
Karen Pacheco with Mortgage Architects was one of my favourite logo design clients of 2019! She is a Mortgage Broker serving Edmonton and the surrounding area, with a focus on Sturgeon County and the Tri-Region. Karen was a bit of a guinea pig and was the first to...
What Skydiving Taught Me About Life And Business
If you are ever presented with the opportunity to go skydiving… take it! Skydiving was always on my bucket list as a “someday” thing and while there are plenty of jump zones around Edmonton, it’s a pretty easy thing to ignore. Unless you’re really into jumping...