by Katie Dooley | Dec 22, 2023 | Branding, For Business Owners, For Designers, Logo Design
When to Embrace Trends and When to Avoid Them Raise your hand if you’ve ever decided to trim your hair to have bangs (or fringe if you’re across the pond) because you saw your favourite celebrities or influencers doing it. We’ve all followed a hair...
by Katie Dooley | Dec 30, 2022 | Branding, For Business Owners, Logo Design
How to Come Up With Branding Ideas Branding is crucial to client experience because it is the face of your business. It gives a personality to the services and products you provide. Branding means creating a positive image of your company and distinguishing it from...
by Katie Dooley | Oct 7, 2022 | Branding, Logo Design
The History Behind the Nike Logo If you’re a small business in Edmonton, Alberta, it might feel like the extensive marketing materials Nike has are irrelevant. But, looking to companies like Nike, or Apple can help guide your visual communication and design projects!...
by Katie Dooley | May 20, 2022 | Branding, Logo Design
Should the Process Take Days, Weeks or Even Longer? Logo development depends… That’s the answer you were looking for, right? The logo design timeline depends on the experience you want to have with your graphic designer, the market research you want to put into...
by Katie Dooley | May 6, 2022 | Brand Case Study, Branding, Logo Design
Branding for a Pest Control Company This was our first pest control logo design! The Birch Fumigators brand was such an amazing experience to work on. This pest control company is over 100 years old and this was their first time taking a serious look at branding. Did...
by Katie Dooley | Apr 29, 2022 | Branding, For Business Owners, For Designers, Graphic Design Tips, Logo Design
But the House Logo Just Makes Sense, Right? Long story short, you should avoid literal logo design because it doesn’t work! Let’s rewind a bit. What do we mean by literal logo design? A literal logo design is when your logo matches the product you sell. For example,...
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