by Katie Dooley | Apr 29, 2022 | Branding, For Business Owners, For Designers, Graphic Design Tips, Logo Design
But the House Logo Just Makes Sense, Right? Long story short, you should avoid literal logo design because it doesn’t work! Let’s rewind a bit. What do we mean by literal logo design? A literal logo design is when your logo matches the product you sell. For example,...
by Katie Dooley | Mar 4, 2022 | For Designers, Graphic Design Tips
Which Program Reigns Supreme? We often hear “I have Photoshop, I’ll design it myself!”. While there are other problems with this statement, it’s also important to know that Photoshop was not meant as a design tool. If you are DIYing your own...
by Katie Dooley | Dec 10, 2021 | Branding, For Business Owners, For Designers, Graphic Design Tips
A Divisive Font Comic Sans. The bane of every graphic designer’s existence. But, it’s a font we find the general public LOVES. Is it wrong to love it? Is it wrong to hate it? We’re going to unpack this famous font and all its weird and wonderful uses.   Where did...
by Katie Dooley | Oct 15, 2021 | Branding, For Business Owners, For Designers, Logo Design
Fill Your Brand with Meaning! Logo design symbolism is so important when developing your brand. The best logos are the ones with hidden meanings, even if a consumer passing by it might miss them. When a logo can tell a piece of a bigger story and create some intrigue,...
by Katie Dooley | Aug 20, 2021 | Branding, For Business Owners, For Designers, Graphic Design Tips
The World’s Most Iconic Typeface One of the most iconic brand fonts of all time is Helvetica. This typeface has so many different weights, widths and variants which make it versatile in some ways. However, it was intentionally designed to be simple and neutral,...
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