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OUR GRAPHIC DESIGN BLOG
Branding vs. Marketing
When to Embrace Trends and When to Avoid Them Raise your hand if you've ever decided to trim your hair to have bangs (or fringe if you're across the pond) because you saw your favourite celebrities or influencers doing it. We've all followed a hair trend and...
The Future of Graphic Design Trends and Emerging Technologies
The Future of Graphic Design Trends and Emerging Technologies When we discuss logos and branding, we often talk about why you should avoid following trends. Trends come and go, and typically they even return—whether we want them to or not! Take a walk through any...
Hair Stylist Logos
Capturing Style and Personality in Design It takes skill, passion, training, and a flair for creativity to become a professional hairstylist. Your clients come to you for a boost in their confidence, a makeover of their style, or because you consistently make them...
Branding For Startups
How Graphic Designers Help Establish a Strong Identity Starting a new business is always exciting as you see your finished product on the shelves, either in a brick-and-mortar store or on a virtual shelf. The equivalent excitement for companies that provide...
Why I Love Adobe Illustrator
I am a Canva Convert As an ex-Canva-obsessed marketing student, I never thought I would grow accustomed to the big scary world of Adobe Illustrator without taking university courses in graphic design. It seemed daunting, and I didn’t think I would be able to grasp...
Business Cards to Get You Business
What is a business card? A business card is a pocket-sized card that displays business information. It can be for a company or an individual. It should include the full company name. This is either the logo or in a large font size to be the focal point of the...
Branding Ideas
How to Come Up With Branding Ideas Branding is crucial to client experience because it is the face of your business. It gives a personality to the services and products you provide. Branding means creating a positive image of your company and distinguishing it from...
Eye-Catching Book Design
What are the elements of a book cover? Book covers captivate a reader's attention when they’re browsing for a book. It's almost seen as a marketing tool to get readers interested. The first thing most people notice is the title. In most cases, this will be the...
3 Steps to Develop A Luxury Brand
A luxury brand is a company that sells high-quality goods characterized by exclusivity and expensive prices. The products aren't essential everyday items. Consumers who buy these products are usually wealthy or affluent. They buy the products to promote status or...
Dentist Logo Case Study: Dr Darryl Tkachyk
Dr. Darryl Tkachyk - dental logo Darryl Tkachyk is a general dentist who has been operating a dental clinic in Edmonton since 1966. Darryl takes his time with each patient to provide excellent service and treatment. He is passionate about helping people take care...
A Deep Dive Into Irish Design
What do graphic design and branding look like in Ireland? While it feels like a far stretch from graphic design in Edmonton, design principles are universal. The graphic design industry in Ireland is in huge demand and evolving fast. According to Irish Tech News,...
Brand Development Before Starting Web Design
The elements of a brand Brand development is integral to your business, and having great web design is an important factor in your digital marketing. Do you question if you have a strong brand? A brand is the face of your company, which helps people identify your...