by Katie Dooley | Oct 7, 2022 | Branding, Logo Design
The History Behind the Nike Logo If you’re a small business in Edmonton, Alberta, it might feel like the extensive marketing materials Nike has are irrelevant. But, looking to companies like Nike, or Apple can help guide your visual communication and design projects!...
by Katie Dooley | May 20, 2022 | Branding, Logo Design
Should the Process Take Days, Weeks or Even Longer? Logo development depends… That’s the answer you were looking for, right? The logo design timeline depends on the experience you want to have with your graphic designer, the market research you want to put into...
by Katie Dooley | May 13, 2022 | Branding, Graphic Design Tips
Older adults need great branding, too We love branding for older adults! There are so many interesting considerations to make! Our eyes change drastically as we age, as do cultural references! If your target audience is older adults here are some great tips for you....
by Katie Dooley | May 6, 2022 | Brand Case Study, Branding, Logo Design
Branding for a Pest Control Company This was our first pest control logo design! The Birch Fumigators brand was such an amazing experience to work on. This pest control company is over 100 years old and this was their first time taking a serious look at branding. Did...
by Katie Dooley | Apr 29, 2022 | Branding, For Business Owners, For Designers, Graphic Design Tips, Logo Design
But the House Logo Just Makes Sense, Right? Long story short, you should avoid literal logo design because it doesn’t work! Let’s rewind a bit. What do we mean by literal logo design? A literal logo design is when your logo matches the product you sell. For example,...
by Katie Dooley | Apr 15, 2022 | Branding, Design News, Logo Design
There are many hues you can pick from for your green logo! Feeling Green with Envy? Today we are talking about green logos! No, not eco-friendly logos (we’ll save that for another blog post), but instead we’re talking about logos and brands that use green as their...
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