by Katie Dooley | Feb 25, 2022 | Branding
Chandler Bing?! We talk a lot about how important it is to brand for your ideal customer. Our favourite clients at Paper Lime Creative are Chandlers! You know, like Chandler Bing, from Friends. Chandler could never explain to anyone what he did for work, and that’s...
by Katie Dooley | Feb 18, 2022 | Brand Case Study, Branding, Logo Design
Designed for an Overlooked Market We created an audio engineer logo for Modify-FX, Katie’s husband’s company! Modify-FX is an audio engineering company specializing in podcast and audiobook recording, mixing, and mastering. There is a lot that goes into...
by Katie Dooley | Dec 10, 2021 | Branding, For Business Owners, For Designers, Graphic Design Tips
A Divisive Font Comic Sans. The bane of every graphic designer’s existence. But, it’s a font we find the general public LOVES. Is it wrong to love it? Is it wrong to hate it? We’re going to unpack this famous font and all its weird and wonderful uses. Where did...
by Katie Dooley | Nov 26, 2021 | Brand Case Study, Branding, Logo Design
Agriculture Logo Polar Mills was a super interesting client for us to work with! We loved producing an agriculture logo for this produce company. They produce what we commonly call faba (or fava) beans. The company has developed a new strain of the bean that is better...
by Katie Dooley | Nov 19, 2021 | Branding, Logo Design
Logo Design & Brand Are Not Interchangeable Terms Logo design and branding are two terms that are often used interchangeably. But, they are actually very different! It’s important to know what you’re asking for as a business owner. It’s also important to know...
by Katie Dooley | Nov 12, 2021 | Branding, For Business Owners
Your Brand is a Money Maker Sometimes we get pushback from prospective customers about our prices. “How can this tiny graphic cost so much?!” they might say. But we truly believe branding adds value. Branding is Worth A Lot! We disagree, logo design and brand...
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