by Katie Dooley | May 13, 2022 | Branding, Graphic Design Tips
Older adults need great branding, too We love branding for older adults! There are so many interesting considerations to make! Our eyes change drastically as we age, as do cultural references! If your target audience is older adults here are some great tips for you....
by Katie Dooley | May 6, 2022 | Brand Case Study, Branding, Logo Design
Branding for a Pest Control Company This was our first pest control logo design! The Birch Fumigators brand was such an amazing experience to work on. This pest control company is over 100 years old and this was their first time taking a serious look at branding. Did...
by Katie Dooley | Apr 29, 2022 | Branding, For Business Owners, For Designers, Graphic Design Tips, Logo Design
But the House Logo Just Makes Sense, Right? Long story short, you should avoid literal logo design because it doesn’t work! Let’s rewind a bit. What do we mean by literal logo design? A literal logo design is when your logo matches the product you sell. For example,...
by Katie Dooley | Apr 15, 2022 | Branding, Design News, Logo Design
There are many hues you can pick from for your green logo! Feeling Green with Envy? Today we are talking about green logos! No, not eco-friendly logos (we’ll save that for another blog post), but instead we’re talking about logos and brands that use green as their...
by Katie Dooley | Feb 25, 2022 | Branding
Chandler Bing?! We talk a lot about how important it is to brand for your ideal customer. Our favourite clients at Paper Lime Creative are Chandlers! You know, like Chandler Bing, from Friends. Chandler could never explain to anyone what he did for work, and that’s...
by Katie Dooley | Feb 18, 2022 | Brand Case Study, Branding, Logo Design
Designed for an Overlooked Market We created an audio engineer logo for Modify-FX, Katie’s husband’s company! Modify-FX is an audio engineering company specializing in podcast and audiobook recording, mixing, and mastering. There is a lot that goes into...
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