Every design counts.
OUR GRAPHIC DESIGN BLOG
African Design
A Look Into African Design What is African design? African design holds many meanings. It represents many cultures, traditions, and heritage across the African diaspora. African design is expressive, with bold patterns and colours. They value high craftsmanship,...
Specializing in Gen Z Branding
The Value of Branding to Gen Z What Makes Branding Relevant to Generation Z Generation Z are individuals born between the mid-1990s and the early 2000s (ages 10-25). They grew up in an era where media and technology were growing and becoming more accessible. Media...
The Nike Logo
The History Behind the Nike Logo If you’re a small business in Edmonton, Alberta, it might feel like the extensive marketing materials Nike has are irrelevant. But, looking to companies like Nike, or Apple can help guide your visual communication and design...
How Long Should Logo Development Take?
Should the Process Take Days, Weeks or Even Longer? Logo development depends... That’s the answer you were looking for, right? The logo design timeline depends on the experience you want to have with your graphic designer, the market research you want to put into...
Branding for Older Adults
Older adults need great branding, too We love branding for older adults! There are so many interesting considerations to make! Our eyes change drastically as we age, as do cultural references! If your target audience is older adults here are some great tips for...
Pest Control Logo: Birch Fumigators
Branding for a Pest Control Company This was our first pest control logo design! The Birch Fumigators brand was such an amazing experience to work on. This pest control company is over 100 years old and this was their first time taking a serious look at branding....
Why You Should Avoid Literal Logo Design
But the House Logo Just Makes Sense, Right? Long story short, you should avoid literal logo design because it doesn’t work! Let’s rewind a bit. What do we mean by literal logo design? A literal logo design is when your logo matches the product you sell. For...
Art History and Advertising
Graphic Design & Art History I remember a lesson in my art history class during university; it was a lightbulb moment. We were discussing the future of art history. We were talking about what would be in the textbooks about the 2010s in 50 years. There are...
Green Logos
There are many hues you can pick from for your green logo! Feeling Green with Envy? Today we are talking about green logos! No, not eco-friendly logos (we’ll save that for another blog post), but instead we’re talking about logos and brands that use green as their...
Photoshop vs Illustrator
Which Program Reigns Supreme? We often hear "I have Photoshop, I'll design it myself!". While there are other problems with this statement, it's also important to know that Photoshop was not meant as a design tool. If you are DIYing your own work or hiring a...
Branding for Chandlers
Chandler Bing?! We talk a lot about how important it is to brand for your ideal customer. Our favourite clients at Paper Lime Creative are Chandlers! You know, like Chandler Bing, from Friends. Chandler could never explain to anyone what he did for work, and...
Audio Engineer Logo: Modify-FX
Designed for an Overlooked Market We created an audio engineer logo for Modify-FX, Katie's husband's company! Modify-FX is an audio engineering company specializing in podcast and audiobook recording, mixing, and mastering. There is a lot that goes into audio...